Structure for question 1A and 1B

Structure for question 1A
Able to introduce effectively the subject title. Take into consideration the research that was discovered and what produt was actually produced. Explain the synopsis of the film opening. Demonstrate understanding of representation through the use of theories. Dicuss the construction of the film opening. Then introduce next year work. Discuss what research you conducted and what product you were able to construct and for what particular audience. Discuss the whole synopsis of the product, explain the construction of the poduct. Finally discuss what you have learnt over the 2 year course.

Structure for question 1B
Introduce the product for A2. Discuss the genre of the music video and why you chose it. Explain who are your primary target audience and how you feel the msic video will targe them effectively. Conduct further research into your chosen product, analyze previous artist work. Use different genre theorist to explain the representation and narrative of music video. Refer to sterotypical links of representation to your music video and explain how your video conforms or subverts from the code and conventions.

Analyse Music Video in Terms of Representation Theories

This year for my A2 production studies for Media studies 2012, I was able to be part of a group that aided me to make a music video for the song 'She's bad mama jama' by Carl Carlton.

The music video shows Alex Jones (Main Character) who is gradually having an infatuation of the girl of his dreams, whom he see at London South Bank. We are then introduced to a series of steps where he is constantly trying to charm and woo her with his charismatic persona. As the video continues we see elements of his passion for skating and singing, which is then fueled for his love for our main girl played by Aimeé Gayle.

In terms of representation when comparing our video to existing products of the same genre, we were able to notice that the codes and conventions of a music video actually conforms to a postmodern genre which is a large factor to our music video that a boy meets girl and gradually fall in love and then there is a disequilbrium that is later resolved.

However our music video actually subverts from this by having a clear and understanding storyline that there is a constant equilbrium. Colour filters are often used to create an atmosphere, together with a series of mid and close up shots, this creates an happy, fun and meaningful music video for a niche audience.
This is what w have conformed to, to create our music video, through the use of the software Adobe After Effects.

“How we are seen determines how we are treated, how we treat others is based on how we see them. How we see them comes from representation”. - Richard Dyer - The Matter of images. Richard Dyer believes that how something is represented is how we are determined to look at it. Therefore we made sure to create an retro, vintage look in our music video, we chose to use a vintage look as it is able to consist of clours such as, red, yellow etc. This way it create a more crisp and hip representation to youths.

Using this colour filter is a stertypical advantage to audiences to realise that the music video is to be targeted at young ones has it cnveys a sense of a hip and fresh music.

In conclusion our music video is able to use a code and conventions and sterotypes to make representations of our character and the plot of the video easier for the audience to understand.

Technical Skills

Technical Media Skills on Prezi

Music Video Narrative

For A2 Media we have been assigned to produce a music video as part of the course. Our music video is centered on Alex Jones (Main Character) who is gradually having an infatuation of the girl of his dreams, whom he see at London South Bank. We are then introduced to a series of steps where he is constantly trying to charm and woo her with his charismatic persona. As the video continues we see elements of his passion for skating and singing, which is then fueled for his love for our main girl played by Aimeé Gayle.

Throughout the video we are introduced to Todorov's theory, where an equilibrium is set at the outset of the music video, as there are shots of Alex sitting down, calm putting on his skates until the equilibrium is disrupted when a character, in this Aimeé is introduced and decides the only way to reach a resolution is to approach and the process begins of them gradually falling love. 

With this in mind we see evident the five stages of narrative structure being played throughout the video:

1. Exposition - Setting scene and introducing character, therefore in this case we are immediately introduced to our character Alex Jones.
2. Development - situation gradually develops, therefore we are introduced to Alex putting on his skates at South Bank
3. Complication - Something then happens to complicate lives or the character - in this instances it is when we see our main character Alex take notice of Aimeé and approaches her.
4. Climax- The decisive moment is then taken into consideration, a suspense high, this occurs when we our main girl show Alex her skates but cannot skate.
5. Resolution - Where matters are resolved, in this instances it is when we see our main character and main girl skate together as Alex agrees to teach her how to skate. To now represent their trust and love for together as a bond.

With things in consideration it can also be said that Alex follows are typical Archetypal teenager who falls in love or rather has an infatuation of a specific girl of the same age. A modern example which is used to convey the message is Troy Bolton ( played by Zac Efron) in High - School Musical. There we are taken through the Narrative structure of the typical teenage  boy who likes girl but cannot be with the girl he loves until there is a climax and then soon enough the complication is resolved and restores the equilibrium. 

Analysing my AS Production in Terms of Narrative.... (2nd)

Deconstructing Narratives of this Opening Scene
 In this opening scene we discover, that the video actually goes through the five stages of narrative structure which is

• Exposition - Setting scene and introducing character, therefore in this case we are immediately introduced to our character Damien.
• Development - situation gradually develops, therfore we are introduced to the character a bit more as soon as he leaves his estate and start to walk but yet constantly looking around.
• Complication - Something then happens to complicate lives or the character - in this instances it is when we see our main chracter see a robbery occuring.
• Climax- The descisive moment is then taken into consideration, a suspense high, this occurs when we our main character is coming a conclusion of whether to help our victim.
• Resolution - the reolution is not what we expect however as we only see our main character turn round to go help but the scene just ends. Therefore we are left on a cliff hanger.

Being left at a cliff hanger means that we are forced to decide what happens at the end. This is in connection to Roland Barthes Theory. Barthes theory is that we start to unravel a text and meanings that could be catergorised in the following ways.

1. Symbols and Signs
2. Point of Cultrual Reference
3. Simple descriptions/reprodcutions
4. Actions

Therfore we as the audience have different perceptions, where our job is to deconstruct these meanings through these ways. In relation to my prodcut, the audience is left to unravel the meanings and solve the mystery on what happens, whether our character wins the fight or looses the fight. (Barthes Enigma Code).

In my opening scene there is also evidence of Levi Strauss approach to an narrative, where we allow binary oppositions of good and evil and even through the use of colours of black and white contrast to construct to audiences an narrative.
Lastly in this opening scene there is evident Todorov's theory, where there is an equilibruim at the beginning of the opening scene, where things are quite normal at the beginning until a certain situation where a character and an action disrupts the equilibruim and in this case it is when Damian see's a robbery occur and decides to go and resolve it.