Analyse a chosen product you've created against audience theories. - Hey miss this is what I wrote in 30 mins just for you to see that I struggled :(

For my A2 media coursework, we had to produce a music video. We chose a song by Carl Carlton called “She’s a Bad Mama Jama” which is an urban, hip hop, R&B genre. Our music video follows the same codes and conventions presented to us in any other typical R&B genre. We see typically our main artist Alex jones is seen gradually using his charm and charisma to woo over the girl of his dream. As the video continues we see elements of his passion for skating and singing shown in separate shot frames.

This is all effective as it begins to create a relationship with the audience. Each shot frame taken of our artist lip-synching to the camera, has a direct address with the audience, almost as if he is relating to them similar situations. Teenagers who are in similar situations conveyed in our music video will no doubt be familiar with the entire boyfriend and girlfriend storyline which is no doubt prevalent in teenagers.

Along with our music video came ancillary texts, which included a website and Digipack. Each text had to have the same brand recognition that we had now set in our music video, which was of course its colour scheme and style, why however was this needed?

There are five type of needs which are outlined to us in Maslow’s hierarchy of needs, these are:

• ·         Physiological needs
• ·         Safety needs
• ·         Social needs
• ·         Self esteem needs
• ·         Self actualization needs

Each needs when filled satisfies and creates a sense of belonging to the person, in our case our product needed to be able to understand that teenagers have to fulfil their self esteem needs when it comes to accepting any form of media as they need to have a sense of belonging to a collective identity which is a form of acceptance and recognition. Therefore when our products have brand recognition it is able to allow audience t recognize where exactly that is from and feel a sense of belonging to it. This is why fan groups are made; they are able to see constantly the brand recognition  set by the singer, company etc. hence accept that form of media as their need of belonging and collective identity. 

In relation to our product our music video has been able to convey its opinons clearly in order to create a significant relationship with the audience and then they can easily give an opinion about it whether they actually like or not or it can relate to them forming a collective identity on a whole.